There are no trash fish. There are only fish you haven’t bragged about yet.
Announced live on November 12: the If It Swims 2027 Multispecies Challenge. January 1 through December 31, 2027. Hook-and-line. Catch fish. Count species. That’s the whole game — every species counts, from the glorious to the gloriously unglamorous. Join anytime; the board is open all year.
How to enter
Log every species on the official entry form — that’s it. Catch it, log it, go catch the next one. We’ll keep the leaderboard honest on our end.
The milestones pay as you climb
- 5 species — the official If It Swims sticker pack
- 10 species — an If It Swims koozie
- 20 species — a Flying Fisherman SunBandit. Only 50 in the pool: the first 50 anglers to reach 20 species claim one, and any leftovers get awarded down the final leaderboard until all 50 are gone.
The grand prize
The angler with the most species at the end of 2027 takes the grand prize pool, built by our sponsors:
- TTI-Blakemore / Road Runner — tackle package
- SharkLeash — gear
- Glass Water Angling — lead-free products
- If It Prints — 3D printed lures
- Wraith Tackle — lure pack
- Extreme Strike Mafia Lures — tackle pack
- SPRO — stickers & decals
Plus our own contribution: the winner picks the fish on our next shirt design — and gets the first one made.
Before you cast, read the Official Rules
Yes, the dull ones count. Yes, the tiny ones count. If it swims, it counts.
January first. Twelve oh one AM Eastern. Catch fish. Count species. We will see you out there.
If it swims, we’ll probably talk about it.